Social Media Tips For B2B Insurance Agencies

A strong social media presence can be challenging to accomplish for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts.

Create Your Online Persona

Your social media presence should have a well-defined personality. Informative, helpful, engaging, timely and relevant are all characteristics top B2B social media accounts consider when creating their online persona. Decide what your online voice will sound like. Will you be formal or informal, speaking to individuals or businesses, sounding like a reporter or an op-ed contributor? Will you be sharing company employee events, creating contests, reporting on industry changes or regulations, or all of the above? Your agency goal is to build rapport and a sense of community with both clients and prospects. But first you need to determine your social media persona.

Create a Written Strategy Including Prospect Scorecard & Buyer Persona

When creating your marketing strategy, ask yourself these questions:

  • Who is your target online audience – and how diverse is this group? Start by creating a Prospect Scorecard.
  • Which social platforms will best target that audience? You may have to search the different platforms to see which social media platforms are most applicable to your clients and prospects.
  • What type of content will that target audience find most useful? Would it be infographics, long-form articles, tech support information, breaking news commentary, regulatory updates, or some combination of all of these?
  • What are your short term and long term social media goals? Perhaps your short term goal is simply consistent content sharing. And your long term goal includes an ad budget for growth and prospect engagement.
  • How are your competitors using social media? You can learn a lot about what to do and what not to do by studying your competitors.

Comment on News & Regulations Relevant To Your Target Industries

Offering commentary on breaking news and changing industry regulations is a great way to demonstrate your knowledge in your industry and to provide your clients with insights on how to understand these updates. This can lead to higher engagement levels and increased exposure to your social media pages. You can use Google Alerts and social media alerts to monitor industry keywords and stay on top of dynamically changing events.

Organic Vs. Paid Posts

Once your insurance agency is consistently posting quality content, you can consider posts boosts and ads. You may want guidance with this, as the budget can get spent quickly, and multivariate split testing with compelling images and custom graphics can dramatically improve your reach and ROI.

Achieve A Respectable Follower Base

Looking professional and demonstrating a respectable number of followers and engagement level is half the battle when starting on your insurance social media marketing initiative. The top platforms your agency should leverage are: LinkedIn, YouTube, Facebook, Twitter and Google+, likely in that order, though your target markets could impact this. LinkedIn and YouTube can be very valuable to B2B businesses. LinkedIn is a good place to start, it’s very much a business centric platform. Then leverage YouTube using videos, recorded webinars or even simple voice over PowerPoint updates. Try to build up your follower base as quickly as possible, to a respectable number. For example, this might be 500 followers on LinkedIn, Twitter and Facebook. Though 5,000 or more would be great, initially your agency is striving to attain a baseline of professionalism and credibility.

3 Tips To Help Your Online Video Marketing Beat The Competition

Got a new business product but don’t know where to start? Video marketing just might be for you. This article discusses video marketing, its advantages and a short guide on how to make a video perfect for any marketing campaign.

There are a lot of ways through which you can market your products and your services. Among these methods, the most cost-effective means is perhaps the internet. Through the internet, you can come up with every marketing campaign possible. The internet is so flexible and vast that with the right moves, it can help your business become more popular and more prominent. That being said, let me introduce you to the latest trend and possibly the most effective of all online marketing strategies: video marketing.

— Video Marketing —

Video marketing just might be the hottest trend to date in the marketing field. The time for telling through text marketing copy has passed. Instead, it’s now time for showing and demonstrating through video clips.

If you’re not that familiar with video marketing, there’s absolutely no need for you to worry. The internet provides a lot of resources on how you can make your videos. You can learn about the tools that you need to make videos and the techniques that can make your videos work for marketing purposes. The following are some tips on how you can make video marketing work for your business.

1. Determine where to post your videos.

First of all, you have to know where you are going to post your video marketing material. There are many choices available to you. You can place your video in your website for more interesting site content. You can also post video clips in online communities and blogs. Of course, you should not neglect to post videos in video blogging sites like YouTube.

2. Determine the video content.

The prior step will help a long way in determining the content of your video marketing materials. As a general rule, your videos must contain information that will build more interest in your business’ products and services. However, the actual and specific content will have to vary, depending on where you’re posting your videos.

For instance, videos in your website can be much more product- or service- oriented. Particularly, your videos can demonstrate how effective your product or service is. Your videos in your site can also be video testimonials from your customers. Moreover, they can be video clips about your special promotions and special updates.

Videos posted in online blogs should be more about updates, news and special promotions. They should merely inform your viewers about the latest news and induce your audience to click on the link to your site for more details.

For video blogging sites like YouTube, your video should be less product-oriented and more entertaining and creative. Your website link can be provided with the video and your products can be featured in them, but your videos must never be a simple sales pitch. You’re never going to be referred and reposted that way.

3. Identify your audience.

All along, you should keep your audience in mind. How old are your intended consumers? Who are they and where do they come from? The content of your video marketing materials will also heavily depend on the demographics of your intended recipients.

After you have done all of the abovementioned steps, all you will need to do is to make your videos and post them online. Of course, you may have to engage the services of a video server for your purposes.

Tips to Select the Right Pair of Over-Ear Headphones

Over-ear headphones comfortably sit around the ear and are one of the best-sounding headphones. These are designed to touch your head and are great at blocking outside noise. Among on-ear, in-ear and over-ear headphones, over-ear headphones top in terms of sound quality. If you are looking to purchase a new pair, our tips come useful to you.

So, before heading to an online website or your nearest store, consider what are your priorities? What features are you actually looking for? This early stage of considering the important things helps you to find the perfect pair of headphones. Here are the useful suggestions to choose right over-ear headphones and experience music at an entirely new level.

Wireless or Wired

These days, wireless over-ear headphones are ruling the market. These are free of any cords or cables and are great for long, comfortable use. You need not to worry about tangling or cable length. When you are choosing wireless; look for the ones with maximum hertz and multiple channels. If your budget or wireless is not of your type, wired headphones can also be considered. The sound quality of wired ones is generally better than the wireless.

Frequency Range

The frequency response range is a useful feature to look for. It denotes the full range of sonic frequencies offered by a headphone. Human ear can hear frequencies ranging from 20-20000Hz and thus, most headphones are in this range. You should check out the frequency range before heading to purchase one.

Impedance

Impedance of a headphone implies the amount of power required to drive headphones. As low impedance headphones require less power, they are easily used with devices like smartphones and media players. On the other hand, high-impedance headphones require dedicated amplifiers and thus, offer a more powerful performance.

Cost Involved

Expensive headphones are made with high quality materials and are a result of excellent engineering. Even if you are spending good amount of money for the brand name, ensure that you are getting trusted quality as well. The headphones should be able to offer the value of money which is being spent on them.

Noise Cancellation

Over-ear headphones work on active noise cancelling technology to cancel out the outside sound. These are useful in drowning out sounds like airplane engines, factory machinery etc. They are a good choice for all those who work in factories or noisy environments. As a downfall, they require additional power and thus, extra batteries needed.

Comfort Level

The pair of headphones you choose should be comfortable to wear. Within your budget, you have multiple of options. Find the one that suits your style including a great design and color. Headphones are no longer limited to black or white colors but are also offered in various funky options as well.

Brand-Conscious

In the market of over-ear headphone, few brands lead such as Bose, Beats by Dre, Sennheiser and more. Brand is a major factor for some audiophiles and they just cannot resist from purchasing those products. For example, Bose is backed by great celebrities while Sennheiser is known for both quality and price. But, the majority of buyers does not look into the company and are more concerned about the product being offered. If you are seeking out the best quality, be ready to explore the less obvious choices as well.

Test them

Most headphones come with a 30-day return policy and this gives you an amazing way to test them out. You can also try them at your nearest store or on a friend’s pair.

Head out to day-technology.com for the best over-ear headphones available in the market today.