Social Media Marketing – A Broad Reaching Social Technology

Social media marketing is really a rapidly growing technology that allows the ways and means for people to interact socially. Examples of social media marketing tools are Linkedln, Facebook, Twitter, Flickr and You Tube. Defined, it means using such online tools such as blogs, marketing, customer service, advertising, and public relations. There are some fundamental concepts to this marketing venue that comprise its basic online activities like creating a buzz which is a way to attract attention. Buzz is perhaps what makes online social networking work. It relies on news worthy events, blogs, videos, and even tweeting. It is a very powerful marketing tool.

Being an advertising method, social media marketing is a method that relies on various online social network services which can be email or instant messaging for example. Social networking websites are becoming huge communication sites where people gather to share information, news, and idle chat. Recently many of these services like MySpace, Twitter, and Linkedln have developed ways to combine conventional email and instant messaging into their services. Until fairly recently these type of social networking tools were thought to be used only by techies and nerds. Nowadays, more and more people want to know how to use these services for marketing their brands.

Historically speaking, online social media marketing has been around for several years. People have been connecting to blogs for the past couple of years and even before the World Wide Web was created, folks were connecting to Usenet News. Actually, the early dial-up bulletin board services users were exchanging primitive text messages and limited graphics. There are some interesting parallels between the early days of online social networking and today’s most popular tools and services. That’s good news for the aspiring online marketing entrepreneur. If you are looking to market something online, this venue has some powerful capabilities for your business.

If you want to use online social media marketing as a means to promote your business, there are several thinks to consider. The key to remember when using this tool to market your business is that you have to target people who have a common interest in your brand. If you develop online social friends that have your same interests your community will grow as more people run across your blogs and posts. It’s analogous to using word of mouth to get your brand popularized. Your social networking can bring new friends into the fold for your business marketing efforts.

When Did Apple Hijack the "Technology Category" in the News Media?

Apple is said to be one of the most innovative companies in the world, but most all of what Apple puts together and produces in the personal tech space is a compilation of technologies which did not originate there. Further intriguing is the perception which has been created in the mass media due to the tremendous number of articles, internet blogs, YouTube videos, tweets, TV News segment, and comments on all of this media debris.

The reality is that there are new discoveries in physics, biotech, nano-tech, aviation, space, automotive, and other industries which dwarf the amount of new technologies that Apple has produced – and they occur every single day. I know, I run a Think Tank and scan all of this information every day, and am blown away by how little of it hits the main stream media these days. It seems there is a good reason for this problem however – viewers, internet surfers, and listeners are simply not that interested.

Why you ask? Well, they don’t believe it affects them personally – but they are wrong on that point, as every new discovery of magnitude affects us all. There used to be a category just for companies like Apple – it was called “Personal Tech” and still is however, now Apple’s press-releases and each consecutive add-on, upgrade, or new app has been bleeding into the regular technology category – it is actually drowning out the “real technology” – things which are completely important to humanity and the forward progression of the human race.

This is really damaging for those companies, entrepreneurs, and real innovators in the world who work in technology well-beyond the social networking, twittering, teeny-boppers. And with all due respect to this next generation, which will soon be running things, there really is more to life than Apple. Just because Apple has topped the personal tech category in personal music devices, cell phones, mini-tablets (w/eReaders), and will soon be invading our TV – does not make it the be-all-end-all in technology.

There is far more innovation going on in the world than Apple. Can’t someone turn off all that hype, and yes, we need real Jobs, but maybe Jobs ought to understand he’s not god. Please consider all this.