SEO Factors and Its Impact on Digital Marketing Strategies in 2018

As you would be aware, Google is constantly evolving their search ranking algorithms every year.

In 2017 – Google AMP (Accelerated Mobile Pages) emerged.

In 2018, many new trends are emerging, which would impact SEO Factors.

These are some of the upcoming trends in SEO in 2018 –

1. Search Engine Result Page (SERP) Features – SERP feature is any inorganic result shown on a search engine result page such as AdWords, news block, rich snippets, and site ratings. Such features add a visual layer to an existing result. Site links, videos, tweets, shopping results would also get prominently highlighted in search engine result pages.

2. Rich Snippets – Web developers add a structured data markup to their web page. A rich snippet enhances the search results by adding pictures, ratings, and a website URL. Rich snippets in web pages should include a ‘|’ symbol in it.

Such rich snippets would get more click-through rates.

3. Page Speed – In today’s fast-moving environment, where speed is the most crucial factor – this is a more dominant SEO Factor, Google recommends a page loading speed of 3 sec or less for loading any web page. Google provides a tool – page speed insights, which would help you in optimizing your web page speed, it also provides insights for various optimization techniques to improve the website speed.

https://developers.google.com/speed/pagespeed/insights/

4. Content Relevance – Latent Semantic Indexing (LSI) is an indexing and retrieval method. It is a mathematical technique called singular value decomposition to identify a pattern – between terms and concepts.

Search Engines rate your website content using LSI, it scans your website and verifies the content using related terms and keywords. More attention should be paid to write relevant content that matches your topic.

5. Voice Search in Google – On Google people search by spoken words instead of typing in the search box. An SEO strategy must include conversational words.

6. Mobile Friendly Sites – Billions of people are using mobile version of the web sites, as it is quite convenient. Mobile site is a search ranking factor; in fact, Google indexes your mobile web site before the desktop version of your web site. Responsive web design feature supported by many web development technologies such as bootstrap, which makes your website mobile or tablet friendly.

Why Mobile-Friendly Sites –

  • A desktop version of websites does not appear user-friendly on mobile devices.
  • 2.6 billion Active smartphone users
  • Google tags mobile-friendly sites as mobile friendly.

7. Link-less Backlinks – A news article mentioning a brand name, a business or a review done for a business or a brand on another web site, blog or in social media are all examples of link-less backlinks which are becoming relevant today. Relevant articles, blogs or social media must include brand or business name.

You must align your online business with the latest search engine updates, by putting in a lot of time and efforts.

3 Tips To Help Your Online Video Marketing Beat The Competition

Got a new business product but don’t know where to start? Video marketing just might be for you. This article discusses video marketing, its advantages and a short guide on how to make a video perfect for any marketing campaign.

There are a lot of ways through which you can market your products and your services. Among these methods, the most cost-effective means is perhaps the internet. Through the internet, you can come up with every marketing campaign possible. The internet is so flexible and vast that with the right moves, it can help your business become more popular and more prominent. That being said, let me introduce you to the latest trend and possibly the most effective of all online marketing strategies: video marketing.

— Video Marketing —

Video marketing just might be the hottest trend to date in the marketing field. The time for telling through text marketing copy has passed. Instead, it’s now time for showing and demonstrating through video clips.

If you’re not that familiar with video marketing, there’s absolutely no need for you to worry. The internet provides a lot of resources on how you can make your videos. You can learn about the tools that you need to make videos and the techniques that can make your videos work for marketing purposes. The following are some tips on how you can make video marketing work for your business.

1. Determine where to post your videos.

First of all, you have to know where you are going to post your video marketing material. There are many choices available to you. You can place your video in your website for more interesting site content. You can also post video clips in online communities and blogs. Of course, you should not neglect to post videos in video blogging sites like YouTube.

2. Determine the video content.

The prior step will help a long way in determining the content of your video marketing materials. As a general rule, your videos must contain information that will build more interest in your business’ products and services. However, the actual and specific content will have to vary, depending on where you’re posting your videos.

For instance, videos in your website can be much more product- or service- oriented. Particularly, your videos can demonstrate how effective your product or service is. Your videos in your site can also be video testimonials from your customers. Moreover, they can be video clips about your special promotions and special updates.

Videos posted in online blogs should be more about updates, news and special promotions. They should merely inform your viewers about the latest news and induce your audience to click on the link to your site for more details.

For video blogging sites like YouTube, your video should be less product-oriented and more entertaining and creative. Your website link can be provided with the video and your products can be featured in them, but your videos must never be a simple sales pitch. You’re never going to be referred and reposted that way.

3. Identify your audience.

All along, you should keep your audience in mind. How old are your intended consumers? Who are they and where do they come from? The content of your video marketing materials will also heavily depend on the demographics of your intended recipients.

After you have done all of the abovementioned steps, all you will need to do is to make your videos and post them online. Of course, you may have to engage the services of a video server for your purposes.

Digital Marketing and Blogging to Generate Affiliate Commissions

Digital Marketing and the benefits of Blogging.

Digital marketing is growing rapidly especially with affiliate marketing. Where over 95% of the people getting started do so completely unprepared. Or rather misdirected. Making money online is a calculated and time-consuming art. And the best way to get recognized as a professional is to offer outstanding content. Solutions to identified needs within your niche. Digital marketing is all about turning knowledge into a digital product. And competitive knowledge requires a lot of time researching. Do the research, find the problem and offer a solution. Even if it means weeks of research. Recognition requires sacrifice and maximum effort. There is no way to write really high quality content within a few minutes.

Unless it’s copy/paste content. Which should really be avoided because Search Engines does not appreciate that. Make your content your own. From written to graphic content. And use that to create curiosity. Digital marketing at a professional level is not as “easy” as is often suggested. But fortunately there’s nothing that time and research cannot remedy. But first you would want to know what to blog about right?

How to know what to blog about.

With digital marketing, also known as your profitable niche. The one thing you love doing most. And a hobby is often the best choice. If you truly love what you do it will be impossible to give up. The options are really vast with hundreds of different niches. From dieting to supplements and opportunities. But finding the profitable niche is where an alarmingly large percentage of newbies go wrong. Your blog needs to be targeted to specific keywords and search phrases. Best describing the content of your blog. If you love cycling then that will be your profitable niche. Perhaps reading or watching movies?

Find that one thing you would love to be able to do all day. As opposed to the usual 9 – 5 grind. But don’t quit your job just yet. Because earning a few thousand dollars per month does not happen that fast. Find your passion and create inspiring content to attract both visitors and search engines.

Digital marketing and ranking basics for Search Engines.

The most important advantage of blogging with digital marketing is SEO. Because nothing on Earth drives converting web traffic like SEO. Without traffic there will be no sales even with the most impressive blog online. Simply because the visitor is already looking for “cycling gear” or “cycling advice” or even “how to start cycling“. Therefore is already interested in your content. The blog targeted keyword must be the first word of both the domain name and blog title. Choose carefully and target keywords with a high search volume and low competition level. Use the Google Keyword Planner tool available in your Google Ads account. A really outstanding research tool by Google.

Another crucial tool to a successful blog is the Yoast SEO Premium plugin for WordPress. Because professional SEO is about a whole lot more than just strategic keyword placement. There’s word, sentence and paragraph length. And also the presence of transition words to increase the readability score. Along with sub-headings (H2, H3, H4). H2 Heading is often also a blog post title. The blog title however is also known as the H1 Header.

Having the relevant compelling content in front of the right audience. All made possible through search engines and SEO. Because Google alone process over 63,000 searches per second. Which calculates to around 5.6 Billion searches per day. And that is precisely why blogging is so important with digital marketing. It’s the perfect exposure tactic to generate sales online.

How to make money with your blog.

There are several ways to do that. Among the favourites is affiliate marketing. But more specifically affiliate product banner displays. But raw banner HTML code can reduce your blog SEO score in search engines. Where a Grade-A blog is required to score above 70%. Rather use a plugin called “WP Insert” to display banners in blog posts and pages. In fact there are hundreds of useful free plugins accessible at WordPress (dot) org. To display banners in blog side bars use an image widget. Then simply redirect the image to the cloaked affiliate link. A great affiliate link cloaking tool is another plugin called “Pretty Links Lite“.

Testing and writing product reviews is a great idea for creating compelling content. Use tools like “Pixabay” for unlimited high quality royalty free images. Then turn that into professional graphic display with another great image editing tool called “Canva“.

Your blog must stand out from a rather large crowd. Where the first impression is crucial. What does your visitor see when opening a link to your blog or blog post? Does the first impression target an identified need? But more importantly, does it suggest a solution? If the content is not sufficiently compelling to potential visitors. Then it may result in an alarmingly high bounce rate. And little to no sales at all.