SEO Factors and Its Impact on Digital Marketing Strategies in 2018

As you would be aware, Google is constantly evolving their search ranking algorithms every year.

In 2017 – Google AMP (Accelerated Mobile Pages) emerged.

In 2018, many new trends are emerging, which would impact SEO Factors.

These are some of the upcoming trends in SEO in 2018 –

1. Search Engine Result Page (SERP) Features – SERP feature is any inorganic result shown on a search engine result page such as AdWords, news block, rich snippets, and site ratings. Such features add a visual layer to an existing result. Site links, videos, tweets, shopping results would also get prominently highlighted in search engine result pages.

2. Rich Snippets – Web developers add a structured data markup to their web page. A rich snippet enhances the search results by adding pictures, ratings, and a website URL. Rich snippets in web pages should include a ‘|’ symbol in it.

Such rich snippets would get more click-through rates.

3. Page Speed – In today’s fast-moving environment, where speed is the most crucial factor – this is a more dominant SEO Factor, Google recommends a page loading speed of 3 sec or less for loading any web page. Google provides a tool – page speed insights, which would help you in optimizing your web page speed, it also provides insights for various optimization techniques to improve the website speed.

https://developers.google.com/speed/pagespeed/insights/

4. Content Relevance – Latent Semantic Indexing (LSI) is an indexing and retrieval method. It is a mathematical technique called singular value decomposition to identify a pattern – between terms and concepts.

Search Engines rate your website content using LSI, it scans your website and verifies the content using related terms and keywords. More attention should be paid to write relevant content that matches your topic.

5. Voice Search in Google – On Google people search by spoken words instead of typing in the search box. An SEO strategy must include conversational words.

6. Mobile Friendly Sites – Billions of people are using mobile version of the web sites, as it is quite convenient. Mobile site is a search ranking factor; in fact, Google indexes your mobile web site before the desktop version of your web site. Responsive web design feature supported by many web development technologies such as bootstrap, which makes your website mobile or tablet friendly.

Why Mobile-Friendly Sites –

  • A desktop version of websites does not appear user-friendly on mobile devices.
  • 2.6 billion Active smartphone users
  • Google tags mobile-friendly sites as mobile friendly.

7. Link-less Backlinks – A news article mentioning a brand name, a business or a review done for a business or a brand on another web site, blog or in social media are all examples of link-less backlinks which are becoming relevant today. Relevant articles, blogs or social media must include brand or business name.

You must align your online business with the latest search engine updates, by putting in a lot of time and efforts.

Digital Cameras And The Modern World

Today is the age of science and technology. Billions of people all around the world need technical devices for their daily routine activities. These products include computers, laptops, fax machines, telephones, mobile phones and cameras etc. These devices are of great help to the users. Now you can send you recent photos to your friends and family members no matter wherever they are, within no time.

Camera is a vital example of technological advancements that have revolutionized the world beyond the boundaries of imaginations. Life was never such easier and joyful ever before. Camera is an electronic device that captures and records the images you want it to capture and then you can take a print of these images whenever you want.

Models and designs of cameras have been continuously varying since its discovery. The engineers used to put latest features in it by keeping under consideration the need of time and the competition in the market because to survive successfully in the market, one must keep himself updated of the competitor products being sold in the market and the feed back of the customers.

Now digital cameras have occupied the market wholly and manual cameras are considered old styled. Digital camera work on the principle of electronics and results of a digital one are receiving great feed back.

As the technology progresses further, such mobile phones are introduced in the market which have a built-in camera. Wow, it means that you have a camera of your own in hand all the time and now no memorable incident of your life could be missed. You are now able to capture all the moments of your life by pressing a single button. Remarkable, is not it? Life was never such a joy.

Latest models of digital cameras have remarkable features in them. Here is a list of some latest models of cameras with rock-solid features in them;

Canon EOS 5D Mark II;

Canon EOS 5D Mark II has a follow-up of 5D and delivers high quality results. Now, you have no need of any professional photographers.

Nikon D5000

Canon PowerShot S95

Panasonic Lumix DMC-GF1

These latest cameras, not only captures still images, but also capture movements through video making feature. You can make video of any important moment of your life for example, first word said by your baby. Such moments will never come back and technology has provided you the opportunity to make them stored in your album forever. You can alter the picture by adding different interesting effects; you can change colors of your picture and put colors of your own choice to make your photo perfect.

Digital camera show immediate result of your snap shot, you can delete the photo if you did not find the result satisfactory. The mega pixels of the camera are responsible for delivering a good picture. The more mega pixels your camera has, the clearer your photo will be.

Life was never so entertaining and happier without the use of camera. Now, no precious moment could escape from being captured and stored.

Digital Marketing and Blogging to Generate Affiliate Commissions

Digital Marketing and the benefits of Blogging.

Digital marketing is growing rapidly especially with affiliate marketing. Where over 95% of the people getting started do so completely unprepared. Or rather misdirected. Making money online is a calculated and time-consuming art. And the best way to get recognized as a professional is to offer outstanding content. Solutions to identified needs within your niche. Digital marketing is all about turning knowledge into a digital product. And competitive knowledge requires a lot of time researching. Do the research, find the problem and offer a solution. Even if it means weeks of research. Recognition requires sacrifice and maximum effort. There is no way to write really high quality content within a few minutes.

Unless it’s copy/paste content. Which should really be avoided because Search Engines does not appreciate that. Make your content your own. From written to graphic content. And use that to create curiosity. Digital marketing at a professional level is not as “easy” as is often suggested. But fortunately there’s nothing that time and research cannot remedy. But first you would want to know what to blog about right?

How to know what to blog about.

With digital marketing, also known as your profitable niche. The one thing you love doing most. And a hobby is often the best choice. If you truly love what you do it will be impossible to give up. The options are really vast with hundreds of different niches. From dieting to supplements and opportunities. But finding the profitable niche is where an alarmingly large percentage of newbies go wrong. Your blog needs to be targeted to specific keywords and search phrases. Best describing the content of your blog. If you love cycling then that will be your profitable niche. Perhaps reading or watching movies?

Find that one thing you would love to be able to do all day. As opposed to the usual 9 – 5 grind. But don’t quit your job just yet. Because earning a few thousand dollars per month does not happen that fast. Find your passion and create inspiring content to attract both visitors and search engines.

Digital marketing and ranking basics for Search Engines.

The most important advantage of blogging with digital marketing is SEO. Because nothing on Earth drives converting web traffic like SEO. Without traffic there will be no sales even with the most impressive blog online. Simply because the visitor is already looking for “cycling gear” or “cycling advice” or even “how to start cycling“. Therefore is already interested in your content. The blog targeted keyword must be the first word of both the domain name and blog title. Choose carefully and target keywords with a high search volume and low competition level. Use the Google Keyword Planner tool available in your Google Ads account. A really outstanding research tool by Google.

Another crucial tool to a successful blog is the Yoast SEO Premium plugin for WordPress. Because professional SEO is about a whole lot more than just strategic keyword placement. There’s word, sentence and paragraph length. And also the presence of transition words to increase the readability score. Along with sub-headings (H2, H3, H4). H2 Heading is often also a blog post title. The blog title however is also known as the H1 Header.

Having the relevant compelling content in front of the right audience. All made possible through search engines and SEO. Because Google alone process over 63,000 searches per second. Which calculates to around 5.6 Billion searches per day. And that is precisely why blogging is so important with digital marketing. It’s the perfect exposure tactic to generate sales online.

How to make money with your blog.

There are several ways to do that. Among the favourites is affiliate marketing. But more specifically affiliate product banner displays. But raw banner HTML code can reduce your blog SEO score in search engines. Where a Grade-A blog is required to score above 70%. Rather use a plugin called “WP Insert” to display banners in blog posts and pages. In fact there are hundreds of useful free plugins accessible at WordPress (dot) org. To display banners in blog side bars use an image widget. Then simply redirect the image to the cloaked affiliate link. A great affiliate link cloaking tool is another plugin called “Pretty Links Lite“.

Testing and writing product reviews is a great idea for creating compelling content. Use tools like “Pixabay” for unlimited high quality royalty free images. Then turn that into professional graphic display with another great image editing tool called “Canva“.

Your blog must stand out from a rather large crowd. Where the first impression is crucial. What does your visitor see when opening a link to your blog or blog post? Does the first impression target an identified need? But more importantly, does it suggest a solution? If the content is not sufficiently compelling to potential visitors. Then it may result in an alarmingly high bounce rate. And little to no sales at all.